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Organic Search Positions
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Law Firms on Both Coasts
Little Falls, NJ
Positions for Law Firms
Are all search engine positions created equal? Absolutely Not.
First let's tackle exactly
what a search engine position is. It is the position your website
listing appears on at the Return Page of a search you perform at a
search engine. The screenshot below illustrates the search engine
position of our client, Schwartz & Posnock when you search for keyword
'new jersey federal criminal lawyer'.
As you can see, their search
engine position for this keyword is #1 at Google (out of the
19,800,000 in Google's index for that keyword). Since it appears
right down the center, this highly prized position is referred to as
an organic search position. BUT, you also see 2 other types of positions.
Some are in a colored box at the top and some are off to the right, both
labeled as 'Sponsored Links'. These are more widely known as
Pay-Per-Clicks or Google Adwords.
Why do we
go after the organic search engine position?
Because statistics show that searchers
click on and trust organic positions more than any other type of
position. Let's consider the following:
81%, or $4.70 billion of the $5.75 billion spent on search
engine marketing was spent on Pay Per Click Search Engine
Marketing. PPC programs as a whole cost more than Organic Search
Engine Optimization programs because the cost of keywords
continue to climb as competition continues to increase. There
are also additional costs for management services and management
software as well as wasted $$ attributed to rampant click
Only $1.05 billion of the $5.75 billion dollars spent on search
engine marketing last year was spent on organic search engine
optimization. The cost overall of an organic SEO program is
less than PPC programs because with AJIS, there is a fixed
monthly fee that keeps
your website optimized for the major search engines. There is no
continued cost for every click made onto a link to your website.
Plus we do not have different costs for keywords that are highly
Search patterns reveal that less search engine users visit pay
per click advertising sites than visit organic sites. In fact 4
out of 5 search engine users report that they never click on PPC
70% of search engine users report visiting organic listings
daily. Reaching the top of the search results pages is crucial
because an eye tracking study showed that 50% of search engine
users choose to visit websites that appear right down the center
of the page.
Keyword pricing can begin low, but the average cost for a top
keyword can easily exceed $8.00. Keyword costs increase at least
20% a year. One survey reported that 57% of respondents felt
that they were paying too much for their chosen keywords and
There is no cost for keywords in organic search engine
optimization campaigns. At AJIS, our organic SEO plan begins
with extensive keyword research that helps determine what words
are most relevant to your practice area and which
ones are actually being searched for. Then, keyword-rich content
is developed in order to keep your site rich in relevance.
This is followed by ongoing optimization of the website's
structure, pages, titles, descriptions, in-coming links, etc. to
perpetually enhance and focus search engine ranking results.
Only 11% of advertisers report achieving a higher ROI through a
Pay Per Click Advertising Program than an Organic Search Engine
Organic listings generate a higher ROI than PPC programs. Trends
show that more sales result from organic search engine listings
than paid sites, meaning that advertisers get more for their
money when working with a talented, supportive and experienced
organic search engine optimization company like AJIS.com
72.3% of search engine users report feeling that Google’s
organic listings are more relevant than their paid listings.
Only 20% of search engine users will view a paid listing.
86% of search engine users report they feel organic listings are
more relevant than paid listings. AJIS.com optimizes a website for
maximum relevancy through extensive keyword research and
keyword-rich content development that drives a website straight
to the top of search engine results pages.
66% of customers report that they distrust paid advertisements.
After all, these sites are not chosen by the search engines, but
are allowed to pay for their position. An additional 29% of search engine users report being annoyed by PPC ads.
86% of search engine users report that they trust organic search
results over paid results since their position was given by the
search engine. At AJIS.com we respect search engine users
and want to keep their trust, so we optimize an our clients'
sites to maximum relevancy so that search engine users actually find the
information they are looking for.
1. Are Corporate Websites Optimized for SEO? by Paul
3. iProspect, Survery Sampling International, Websurveyor,
and Strategem ResearcH
4. Marketing Sherpa
5. The iProspect Search Engine User Behavior Study
6. Outsell Report
So its pretty clear to us at AJIS.com what kind of positions we choose
for our clients -- the organic search position of course.
are some of the techniques we use in attaining organic search engine
your existing pages are rich in relevant content/information
tags at all pages, which include title, description and keyword;
incoming links from highly ranked and frequently refreshed Sites;
submitting to the search engines and Directories;
videos and social media.
Our marketing for organic
search positions is INTENSE
!! So don't waste your time
with a web designer who includes "submitting to 3,000 search
engines" with their package. Use experienced Law Firm SEO internet
with 16 years experience who get their clients TOP organic search positions!
But don' take our word for it
-- our clients tell the whole story:
satisfied SEO internet marketing customers
** Our Free SEO
Feel free to contact us for a free
consultation on attaining organic search positions. We're more than happy to discuss your target market, show you results our
clients are getting, and furnish you with testimonials.
At AJIS.com when your law firm succeeds .
. . WE SUCCEED!