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NJ Internet Marketing Articles
Are You Ready For Google Caffeine?
Ugh -- here we go again you might be thinking. Well, let's slow down and analyze this a bit before coming to any conclusions. Google has not been totally secretive about letting us in on some of the details, one of which is Site Speed or how fast your site loads. They will also be less tolerant of broken links and -- in true Google form -- will continue giving high marks for quality of content. Tip: Link here to check if your site has any broken links.
It should not come as a surprise that overall page quality will play
a greater role in how well your page ranks. Google has been firmly
seated as King of the Search Engines for a number of years now and
has a reputation to keep up. If sites on their results page don't
have a high standard of quality, it reflects badly on them, and
after all their SERPs (Search Engine Results Pages) is the key to
all their online revenue. So it only makes sense that they do
everything in their power to keep that product fast, relevant,
current and above all, something of high quality.
So when is all of this touted to happen? According to Google Spokesperson, Matt Cutts, one database is already showing Google Caffeine, and the full blown version will be released after the holidays. The reasoning behind this is that Google doesn't want to upset webmasters and site owners during the lucrative holiday buying season. How considerate of them. Let's revisit Matt Cutts' statement that one database is already showing Google Caffeine results. Since I've seen a considerable change in SERPs for 'new jersey seo' I'm led to believe it may be sitting on that database. AJIS.com has had a steady invisible ranking on page 3 with that keyword phrase for the past several years. Last week it jumped to page 1 where it has remained every day (believe me, I check!) Since we always have and continue to follow all of Google's 'rules' I'm very encouraged by this. So at AJIS.com we will remain unphased when it comes to making any changes in how we design the front and back-end of our sites. The major concern here should be this: has the importance of incoming links been downplayed in Google's new index? Has there been a major shift to listing more quality content rather than relying on the number of incoming links a site is receiving? Either way we've got you covered, as we pay particular attention to both aspects. The only upgrade we've made here is paying much more attention to incoming links from social marketing sites. We have evidence through trial and error that these links are particularly appeasing to Google. And why wouldn't they be? The social media phenomenon cannot be overlooked when one is engaged in any form of internet marketing, especially by a giant such as Google when considering sites to place in its index. The bottom line is this. You can either sit around and wait for the Google axe to drop -- and hope that you're still left standing -- or you can count on us to continue showing results from our proactive SEO and then form a plan for your business to move forward. See you at the TOP! Donna Krstec,
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