After lawyer SEO basics we need to stay abreast of what’s happening all around us on the internet. Easy — its social media, including video and even podcasts. On a daily, hourly, or in some instances minutely (if that’s even a word!) basis we tell our wide network of friends and potential clients whats new in our lives.

So what does all of this have to do with your SEO web marketing? Everything if you’re a search engine. The engines love seeing fresh newly updated content and as discussed earlier, they love incoming links. Social media provides us with just that. OK, your law firm does not belong on Twitter tweeting about your every move (or does it?), but it certainly does belong in YouTube and the like, LinkedIn, and blogging. All of this social media, of course, contains links back to your website forcing the search engines to stand up and take note of you. Here’s an example:

Over the next few blogs I’ll address the importance of each of the above 3 medium and how you need to embrace them for your lawyer SEO success. We’ll talk then…