Law Firm Marketing Strategies Working Now During the COVID Pandemic

Whether it’s a COVID pandemic, a real estate/stock market crash or even a time of national civil unrest…you can continue to thrive, and sometimes even surpass your business goals during a crisis!

  1. Act Fast. When a crisis, such as the one we’re in now, starts to creep in…get up, maybe even literally. Instead of curling up on the couch in front of the TV during a quarantine, hit your home office hard and get there early. Make sure your solid marketing strategy stays in effect or gets bumped up, make calming reassurance calls to your existing clients and for goodness sake, keep the blogs and social media posts rolling out to show you’re showing up as usual.
  2. Don’t Be Overcome With Fear. Nothing can be more paralyzing than letting the feeling of fear take over. Don’t recognize it, don’t show it and certainly don’t spread it.
  3. Step it Up. Don’t feel defeated if you may have let things slack a bit. Yes, the kids are driving us all crazy being home and bored and the gyms just closed again. But, it’s never too late to change course, no matter what may be happening around us.

We can help you with all of the above. How is it that our current clients are still thriving? Instead of hunkering down on their couches they chose to act in accordance with the above principles. How do I know? When this virus first hit and at-home quarantines came into place I became busier than ever. They filled my Inbox with requests to overhaul their sites with an updated look and kick their SEO strategies up a notch. They chose not to hunker down during a crisis but to take advantage of all the opportunities it presented.
Let the weight of the quarantine 15 slow down your competition, not you!

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