Choosing the best SEO marketing company for your law firm can be a daunting task…especially with the massive amount of companies calling themselves law firm marketers.
Here’s our list of what you should consider when shopping for your SEO company:
- Don’t sign a long-term Contract. There is nothing worse than being stuck in a long-term agreement if you end up unhappy with the service and/or results you are getting. When starting out you should give it 4-6 months to see if you like working with them and if they are getting the results they promise. After that you should be able to go quarterly or even monthly. Yearly is just too long a commitment, unless of course you know you’re happy with them and you receive a discount with that yearly payment.
- Get approvals. Make sure you are the one approving all postings and activity they make on your behalf. You’re the one being represented and should see everything that will be published.
- Do they use WordPress. In our opinion this platform works the best with SEO strategies.
- Ask where they get their back-links from. Back-links can be the most difficult part of a good SEO strategy. Make sure yours are safe and industry related.
- Do they offer other marketing services to compliment their SEO. Nowadays basic SEO is just not enough to get you to the top of the search engines and keep you there. Look for someone who offers the whole ball of digital law firm marketing wax for your firm.
- Ask about their communication process. Find out how you can get in touch with them. This seems to be the biggest complaint of most law firms…they just can’t get their SEO company to respond to them.
- Is their focus on law firms? If law firm SEO is not their specialty, your marketing won’t receive the focus it needs to compete with other law firms.
- How much experience do they have. Yes, experience counts. Not only will it let you appreciate that they probably know what they’re doing, but you’ll also know they aren’t going anywhere soon.
We have 24 years.
- Get a referral. Nothing is more trustworthy than reviewing testimonials of colleagues in your industry on their experience with that company.
We could go on and on based on actual experiences that new clients come to us with on why they are leaving their current company. These are the ones we believe to be most important. Before you hire anyone make sure you ask questions, understand their workflow process and can actually get in touch with them in the future.