Podcast Marketing for Law Firms – or How To Become an Influencer Not a Follower

The year of 2020 was really the year of the Podcast. Whether it was because we were cooped up for so long or we simply just couldn’t put our phones down, listening to our favorite influencers became part of our daily rituals. So if the masses are that info hungry, why not establish yourself as the influencer instead of the follower?

Yes, actually starting your own podcast can be a daunting task, but it doesn’t have to be when you let us take the reigns. We take the headache out of it for you. We’ve been solving marketing problems for lawyers since 1996 and continue to do so with our newest digital podcast service.

Our EZ solution to starting your own law firm podcast:

• First we schedule a conference where we guide you through the first steps of what you want to share, who your audience will be, what format you’ll follow and how frequently you’ll be casting. Since we conduct our own podcast and have assisted others in theirs, you’ll have someone experienced in podcasting to lead you through the process.
• Next we handle the all of the tech and marketing steps, which we find are the most difficult ones facing law firms. A member of the AJIS team is a fully mobile podcast studio that we’ve worked closely with to develop an EZ packaged digital strategy. This strategy covers it all for you. From editing and hosting, to publishing and marketing.
• There are 3 options for you to choose from. It all depends on how committed to a podcast you want to be. If you don’t see the one you’re interested in, we’re always open to customizing a solution for you. We’re used to that — it’s what we’ve been doing for 20+ years.

So with AJIS, creating a podcast doesn’t have to be difficult at all. All you need is a phone or laptop…and an idea.

Contact us for a discussion on choosing the right podcast solution for your firm.