• Post Blogs. Well if Content is King, what’s the best way to add quality and timely content? By blogging of course. Writing a blog is especially easy because it’s simply you speaking from the hip on your area of expertise. Keep them short, simple and to the point. Your visitors will appreciate it and so will the search engines when they see you care enough about your readers to keep the content coming.
• Solve Client Problems. As in any profession, lawyers should know what their prospective clients’ biggest problems are. Then capitalize on helping them solve those problems. How you ask? Simple…by addressing the problem and solution as a webpage, a blog post, an FAQ or even as a video or podcast. Once your target audience knows you’re a problem solver, they’ll come running.
• Show Your Results. Recently win a big case? What’s your track record like? If either of these are in the positive, then let your visitors know about it. A client comes to you not only to get out of trouble but also to win their case.
• Boast a Little. If you’ve ever been presented with Honors or Awards in your field, there’s nothing wrong with a little boasting. Competition can be fierce, so give your visitors a nudge to hit that Contact button.
• Are You an OG in Your Field? In my business I’m always front and center about my 20+ years experience in law firm SEO. You should do the same. This goes hand-in-hand with touting your Honors and Awards. These are the things that will set you above all the others and make you the choice for searchers to click on.

Top Law Firm Marketing Strategies

Are you interested in lawyer SEO and looking for new and different ways to use video?

If so, why not try using a different format for your site’s video instead of the same old boring video profile. We’re talking about video FAQs.

While you may be thinking that we’re suggesting a daunting task, nothing can be further. Gone are the days you’d have to go to a professional videographer for such a finished product. If you can use your phone, you can produce your own video FAQs and leave the rest to us. We can take it from there. We’ve been using this SEO technique for years and it works!
How?

1. It lets your potential clients get to know you. But instead of watching an introduction video, they actually get to see you answering a valid question;
2. It’s just an updated way of showing your users you care enough to put the time into making videos to answer their questions;
3. Most importantly, the way we deploy our question/answer layout gives you an opportunity for additional page content, which the search engines love.

At AJIS.com our lawyer SEO never stands still and gets stale — it hasn’t for the past 23 years. That’s why we’re still here. We’re always finding new ways to use our SEO marketing techniques to actually attract and engage users. That’s the fine line we’ve been walking since 1996. Appease the engines…and appease the potential client.

Lawyer SEO or law firm marketing helps grow your traffic and better serve your users. But that’s not where it stops. Would you like to know how many visits your website receives per month? How about knowing which pages are performing the best and getting the most traffic?

Our monthly reports give you that and more. There’s no better way to see how your strategy is working, especially when you can compare the current month’s traffic with the last month’s.

We not only send you these reports on a monthly basis but schedule a conference call with you for open discussion. What’s working; what’s not; and what we need to do moving forward.

Lawyer SEO has been our business since 1996. Contact us to discuss your current marketing and how we can maximize it with our SEO Basics or our Social Media SEO.