Organic Search Engine Positions for Law Firms
Since lawyers and law firms are a specific niche group, the competition can be fierce, especially if you specialize in one practice area. So would you rather appear right down the center of the return page as chosen by the search engine, or at the top and bottom of the return page with a glaring “Ad” box attached, which tells the world you paid the engine for that position? Obviously you’d prefer the former since, by now, everyone knows the Ads are paid to be there and are not the choice of the search engine.
These highly sought after positions are referred to as the natural, or organic listings. They are the search engine’s choice of the sites best equipped to answer your particular search. These are the positions we attain for our clients…the ones that are chosen by the search engine.
Why Do We Go After the Organic Search Engine Position?
Because statistics show that searchers click on and trust organic positions more than any other type of position. Let’s consider the following:
| PPC Search Marketing | Organic Search Marketing | |
|---|---|---|
| Cost | 81%, or $4.70 billion of the $5.75 billion spent on search engine marketing was spent on Pay Per Click Search Engine Marketing. PPC programs as a whole cost more than Organic Search Engine Optimization programs because the cost of keywords continue to climb as competition continues to increase. There are also additional costs for management services and management software as well as wasted $$ attributed to rampant click fraud. | Only $1.05 billion of the $5.75 billion dollars spent on search engine marketing last year was spent on organic search engine optimization. The cost overall of an organic SEO program is less than PPC programs because with AJIS, there is a fixed monthly fee that keeps your website optimized for the major search engines. There is no continued cost for every click made onto a link to your website. Plus we do not have different costs for keywords that are highly competitive. |
| Search Patterns | Search patterns reveal that less search engine users visit pay per click advertising sites than visit organic sites. In fact 4 out of 5 search engine users report that they never click on PPC results. | 70% of search engine users report visiting organic listings daily. Reaching the top of the search results pages is crucial because an eye tracking study showed that 50% of search engine users choose to visit websites that appear right down the center of the page. |
| Keywords | Keyword pricing can begin low, but the average cost for a top keyword can easily exceed $8.00. Keyword costs increase at least 20% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases. | There is no cost for keywords in organic search engine optimization campaigns. At AJIS, our organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to your practice area and which ones are actually being searched for. Then, keyword-rich content is developed in order to keep your site rich in relevance. This is followed by ongoing optimization of the website’s navigation structure, pages, titles, descriptions, in-coming links, etc. to perpetually enhance and focus search engine ranking results. |
| ROI | Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program. | Organic listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid sites, meaning that advertisers get more for their money when working with a talented, supportive and experienced organic search engine optimization company like AJIS.com |
| Relevance | 72.3% of search engine users report feeling that Google’s organic listings are more relevant than their paid listings. Only 20% of search engine users will view a paid listing. | 86% of search engine users report they feel organic listings are more relevant than paid listings. AJIS.com optimizes a website for maximum relevancy through extensive keyword research and keyword-rich content development that drives a website straight to the top of search engine results pages. |
| Trust | 66% of customers report that they distrust paid advertisements. After all, these sites are not chosen by the search engines, but are allowed to pay for their position. An additional 29% of search engine users report being annoyed by PPC ads. | 86% of search engine users report that they trust organic search results over paid results since their position was given by the search engine. At AJIS.com we respect search engine users and want to keep their trust, so we optimize an our clients’ sites to maximum relevancy so that search engine users actually find the information they are looking for. |
So its pretty clear to us at AJIS.com what kind of positions we choose for our clients — the organic search position of course.
- Is it the easy route? No way. It is much more difficult to attain these positions.
- Will it better serve the online success of our clients? You bet!
What are some of the techniques we use in attaining organic search engine positions?
- Making sure your existing pages are rich in relevant and quality content/information;
- Using unique meta tags at all pages, which include title & description;
- Provide incoming links from highly ranked Sites;
- Incorporating social media, blogs, videos and even podcasts…whatever your custom solution may look like. In other words, fresh quality content.
Our marketing for organic search positions is INTENSE !! So don’t waste your time with a web designer who includes “submitting to 3,000 search engines” with their package. Use experienced Law Firm SEO marketing pros with 20+ years experience who get their clients coveted organic search positions!
But don’ take our word for it — let our clients speak. Our satisfied SEO customers
Feel free to contact us on how your firm can attain organic search positions. We’re more than happy to discuss your target market and how you can rank for those keywords/phrases.
At AJIS.com when your law firm succeeds . . . WE SUCCEED!
Our Happy Clients:
“Donna has provided both an excellent product and excellent SEO service to our law firm. She is innovative and detail-oriented, and extremely responsive to our needs. After 16 years of working with her we continue to do so because of the results we receive.”
– Leslie Posnock, Esq., Partner
Schwartz & Posnock, PA, www.schwartzposnock.com