Since lawyers and law firms are a specific niche group, the competition can be fierce, especially if you specialize in one practice area. So would you rather appear right down the center of the return page as chosen by the search engine, or at the top and bottom of the return page with a glaring “Ad” box attached which tells the world you paid the engine for that position? Obviously you’d prefer the former since, by now, everyone knows the Ads are paid to be there and are not the choice of the search engine.
These positions are referred to as the natural, or organic listings. They are the search engine’s choice of the sites best equipped to answer your particular search. These are the positions we attain for our clients…the ones that are chosen by the search engine.