Lawyers SEO Marketing FAQs
How can I improve my SEO ranking?
The number 1 answer to this question is one that is often overlooked. Simply put…publish relevant content that users will find helpful. That said, you must update it regularly. No one will be interested in stale outdated content. Remember, the Search Engine’s job is to serve the searchers, not you. So if you follow this simple rule the engines will reward your site with a good ranking. Other strategies like using meta data, inbound links, social media, videos and podcasts will give you an added edge that pushes you to the top. We know…we use them all the time.
How do you market a law firm?
SEO marketing for a law firm is similar yet different from traditional SEO marketing. You’ve got to walk a fine line with your advertising words and always consider the privacy of your clients.
Can lawyers advertise their services?
A tricky question…the short answer is yes; however in the US, lawyer advertising is regulated by each state’s Court and Bar Association rules, which you must be cognizant of. Always be aware and knowledgeable of your particular state’s rules.