LAW FIRM SEO MARKETING
SEO HAS BEEN OUR BUSINESS BEFORE THE TERM WAS EVEN PENNED
It’s that simple…we know what we’re doing and treat our clients with respect. It’s the formula we’ve been following for 20+ years.
Q: Why do lawyers need SEO?
A: Because when an SEO marketing strategy is properly executed, it yields targeted traffic to your site, thereby increasing your contacts. And the bottom line for any marketing plan is to get prospective clients to contact you.
Organic SEO is the backbone of any successful internet marketing strategy. We have been delivering top organic positions to our clients with SEO since 1996…that’s 24 years running.
In addition to Google’s organic positions, they also offer mapped geo positions if you properly link a GMB profile to your site. This acts as an important SEO inclusion.
Incoming links let the search engines know that you are a site that others want to link to. They act as a vote for your site which the search engines, especially Google, love to see.
With years of law firm SEO marketing experience, we know what works and what doesn’t. We don’t use a magical formula, but a compilation of strategies that we’ve proven over and over again deliver organic search engine positions to lawyers. They include all of the following:
Month 1:
SEO – Since organic SEO is the backbone of any successful internet marketing plan, we first make sure that both the front and back end of your site is set for optimum search engine recognition.
Google My Business – In addition to Google’s ‘down the center’ organic positions, they offer mapped local positions if a geographical area is searched. This is where GMB is needed.
Incoming Links – Incoming links let the search engines know that you are a site that others want to link to. They act as a vote for your site which the search engines, especially Google, love to see. We have our own sites that the engines already like that we link to you from.
Create a Blog area;
Create an Article area;
Your 2nd month and every one thereafter we really get the wheels spinning:
It’s INTENSE but effective! And it’s the fuel needed to reach your marketing goals.
Cost: $1200/mo.
Although the industry standard for the equivalent services above average $3,500 – $5,000 per month, AJIS.com is able to cut costs for our clients since we don’t have huge office lease overhead or on-site bureaucratic salaries to cover — it’s been that way since 1996.
** And remember…New Jersey LawSite members receive a whopping 25% discount **
Contact us now if you’re ready to start with Tier 1.
At AJIS.com you’re not just a number that gets lost in the crowd. CEO, Donna Krstec personally manages all law firm SEO accounts, and has since 1996.
* The first thing every lawyer needs to address before even considering participation in social media is the American Bar Association’s Model Rules of Professional Conduct. The confidentiality requirement between a lawyer and client is common knowledge, but be sure to stay on your toes even when tweeting a short quip about your day. You’ll find yourself treading on dangerous ground if you accidentally divulge too much information about a client or case. To that end, also develop policies for employee use of social media, making sure they understand that their actions on social networking sites will represent the entire firm.
How can I improve my SEO ranking?
The number 1 answer to this question is one that is often overlooked. Simply put…publish relevant content that users will find helpful. That said, you must update it regularly. No one will be interested in stale outdated content and neither is Google. Remember, the Search Engine’s job is to serve the searchers, not you. So if you follow this simple rule, the engines will reward your site with a good ranking. Other strategies like using meta data, inbound links, social media, videos and podcasts will give you an added edge that pushes you to the top. We know…we use them all the time.
What makes law firm SEO marketing different?
SEO marketing for a law firm is similar yet different from traditional SEO marketing. First, you’ve got to walk a fine line with your advertising words and always consider the privacy of your clients. Next and most importantly, you must work with someone who understands law firms, how they run and what is important to their potential clients. With 24 years under our belt, we’re the sure bet!
Can lawyers freely advertise their services online?
A tricky question…the short answer is yes; however in the US, lawyer advertising is regulated by each state’s Court and Bar Association rules, which you must be cognizant of. Always be aware and knowledgeable of your particular state’s rules.