With years of law firm SEO marketing experience, we know what works and what doesn’t. We don’t use a magical formula, but a compilation of strategies that we’ve proven over and over again deliver organic search engine positions to lawyers. They include all of the following:
SEO – Since organic SEO is the backbone of any successful internet marketing plan, we first make sure that both the front and back end of your site is set for optimum search engine recognition.
Google My Business – In addition to Google’s ‘down the center’ organic positions, they offer mapped local positions if a geographical area is searched. This is where GMB is needed.
Incoming Links – Incoming links let the search engines know that you are a site that others want to link to. They act as a vote for your site which the search engines, especially Google, love to see. We have our own sites that the engines already like that we link to you from.
Create a Blog area;
Create an Article area;
- Post a Spotlight Interview at our own Lawyer Blog.
Your 2nd month and every one thereafter we really get the wheels spinning:
- A posting per week at Facebook; *
- A posting per week at LinkedIn; *
- A posting per week at Twitter; *
- One Blog posting per month on a timely subject matter;
- One industry-related Article per month uploaded to your site;
- Monthly telephone conference to review your Analytic Reports, which show your website’s traffic plus strategy discussion for improvement moving forward.
It’s INTENSE but effective! And it’s the fuel needed to reach your marketing goals.
Although the industry standard for the equivalent services above average $3,500 – $5,000 per month, AJIS.com is able to cut costs for our clients since we don’t have huge office lease overhead or on-site bureaucratic salaries to cover — it’s been that way since 1996.
** And remember…New Jersey LawSite members receive a whopping 25% discount **
Contact us now if you’re ready to start with Tier 1.
Looking for even more with a customized strategy?
We love taking our clients to the Top. See Tier 2
At AJIS.com you’re not just a number that gets lost in the crowd. CEO, Donna Krstec personally manages all law firm SEO accounts, and has since 1996.
* The first thing every lawyer needs to address before even considering participation in social media is the American Bar Association’s Model Rules of Professional Conduct. The confidentiality requirement between a lawyer and client is common knowledge, but be sure to stay on your toes even when tweeting a short quip about your day. You’ll find yourself treading on dangerous ground if you accidentally divulge too much information about a client or case. To that end, also develop policies for employee use of social media, making sure they understand that their actions on social networking sites will represent the entire firm.